Brand’s perfect influencer guide in 2020
Instagram is one of the most popular social media Application which primarily features your images and videos as a way of communication with the follower base; it may include your friends, family members, people you influence in general or on the platform or your colleagues etc.
- Reasons to choose Instagram as a Marketing medium
Today more people are turning to Instagram than tradition Google search to know a brand. According to blog.hootsuite.com Instagram is tenth most searched query on google, it is second most popular social media app with active users after Facebook, 89% of it’s user base is outside United States which means it is a global app, out of which 69 million users are from India.
It is quite a gender-neutral space where 52% of the users are females and 48% are male, statistics tells that around 200 million users explore at least one trade profile every day on Instagram, 62% people say that they developed interest in several brands after watching their Instagram stories. Hence the above described facts are appropriate reason to use Instagram as a marketing platform for your brand.
- Creating your Business Profile
Setting up an Instagram business profile is slightly different from creating a normal profile. To setup a business profile on Instagram tap on settings, here you will see ‘turn to business profile’ option click that button after turning your profile to business profile, you get access to following advanced features like Instagram Insights, Promoted Posts and Contact to make easier for your costumers to reach out to you.
- Way to Form an Impactful Marketing Profile
A good profile contains a strong username and bio, to make your profile traffic gaining one of the most important aspect to keep in mind is to use your brand name, because when people search you, they search you by your brand name so it becomes a convenient way for them to reach out to you. your consistency as a user makes them believe that the profile actually belongs to you.
Mentioning the information about what your business is about along with clear marketing details such as link of your website along with other contact details helps users know you, it also persuades them to follow your profile. Using keywords in your bio helps you engage with targeted followers.
- Look and Feel
The look and feel of your Instagram profile is what leaves the first impression on your audience, it should look elegant while scrolling down. To create an amazing Instagram profile you should focus on a consistent editing approach that is most suited to define your style. Lighting is another important part of your feeds, focus on lighting that is relevant to your subject, also there must be appearing a perfect balance of light shades on the grid view. If there is consistency with particular color or shade in your feed, it derives more engagement of the audience. Hence the look and feed of your Instagram account should be synchronizing with your theme to bring more traffic.
Strategy for Instagram Marketing
The proven strategy for Instagram depends on the quality of the visual content you share with your audience, it should be of high quality with clear message deriving images towards its audience. Instagram stories are one the primary essential part of Instagram marketing, they can be used in various different ways to engage with your Instagram community. To promote your product put the details regarding the product in your Instagram stories and let audience know about its essential feature so that thee find a base to go for their purchase decisions.
Another important aspect of Instagram Stories is to put different photos as your Instagram stories, it makes your audience feel engaged with you, hence builds a more engaging community. A engaged community comes into existence when the brand perform different innovative activities to be connected with viewers, for that perform different activities such as conducting polls on various topics that helps you know the feedback of the audience, organize events and post about them in your feeds and stories that brings a huge response from the audience and creating different memes or cinemagraphs on relevant topics also drive a good response from the follower base. Despite the strategy described earlier there are some other important strategies describes below.
- Campaign for Brands
To create a brand movement digital marketing companies run campaigns for the brand, it contains their owned hashtag that popularize the brand and makes the reach of the user conveniently towards brands scheme via that hashtag. It increases consumers awareness towards your brand and increases your followers base.
- Use of Emojis
Use of emojis in your bio, story or posts increases audience response. Emojis are the icons used to describe a particular emotion, gesture, place, situation or different first subject nouns such as different sports, place, religions and symbols etc. Emojis bring the element of emotional link with the users hence are very important to bring a gorgeous Instagram statics.
- Time strategy
Time strategy is another very important form of Instagram marketing. It depends on the demography of your follower or targeted audience’s base. For example, if majority of your followers are based in India then most appropriate times for you to engage with them is around 8:30 in the morning because this is the time when people leave for their offices, hence are not busy in any work so they go through their Instagram feeds. Same is the case in around 1pm and around 7-9 pm in the evening these are the times when your audience is most free and they engage themselves in social media apps.
Some Important Tactics to increase your Followers Base
- Follow on Follow
It is one of the most common strategy used by the Instagram beginners to reach a respectable number of followers such as around 1k or more than that. In this tactic we first of all follow the pages of our main competitors, after doing that we search for there followers and follow them, the amount of people we have followed around 20-30% of that comes back to us. So when you reach a fair base of followers, unfollow the accounts you are not really interested in. But don’t use this strategy too often, it is for the initial phase of your account otherwise your accounts will be marked as spam by Instagram.
- Shout for Shout
In this process first of all user have download this app called kick; it is a messenger kind of app that is hugely popular among Instagram users. In this app there are different Instagram communities that help each other grow as Instagrammers. In the shout-out process you join these particular shout-out groups, after that you follow a particular popular account and pay them for the shout-out so they create a post for there profile and include your account in the caption and ask people to follow you, that increases your followers.
Another way to it is the process of Kik, in this process the members of your Kik community ask their follower base to follow your account. For example there are 20 members in a Kik community so the each member of the community mention your profile in their accounts, the same thing they alternatively do for each other hence grow together.